"Hey Google, what's a rabbit hole?"
While I was at Block & Tackle, I had the chance to work on the motion identity for Google's live event, Search On. The main principle that drove the animation was how questions led to more questions, and how human curiosity can find more information by digging deeper. We worked closely with the Google Team to create and visualize these core ideas.
Transitions are crafted to suggest the unexpected journey curiosity takes us on.
Answers drive human curiosity to ask more complex and nuanced questions.
Adam Gault, Ted Kotsaftis
Mike Russo, Alphonse Swinehart, Norah Stone
Mike Russo, Alex Winakor, David Jouppi, Dylan Goodsell, Saurabh Shriwas
Content Producer, E+E
Senior Event Manager, E+E