Search On

"Hey Google, what's a rabbit hole?"

While I was at Block & Tackle, I had the chance to work on the motion identity for Google's live event, Search On. The main principle that drove the animation was how questions led to more questions, and how human curiosity can find more information by digging deeper. We worked closely with the Google Team to create and visualize these core ideas.
Roles: Animation

Transitions are crafted to suggest the unexpected journey curiosity takes us on.

Answers drive human curiosity to ask more complex and nuanced questions.

More Work

Creative Directors
Adam Gault, Ted Kotsaftis

Dorian Carli-Jones

Project Lead
Mike Russo

Mike Russo, Alphonse Swinehart, Norah Stone

Mike Russo, Alex Winakor, David Jouppi, Dylan Goodsell, Saurabh Shriwas
Creative Lead

Claudia Chagüi

Creative Director
Daniel Chandler

Art Director
Kittaya Treseangrat

Content Producer, E+E
Markie Cohen

Senior Event Manager, E+E
Betsy Fox

Chris Hsu

Executive Producer
Salam Darwaza